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                Load image into Gallery viewer, 20th Century Alcohol And Tobacco Ads book

            
                Load image into Gallery viewer, 20th Century Alcohol And Tobacco Ads

            
                Load image into Gallery viewer, 20th Century Alcohol And Tobacco Ads

            
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                Load image into Gallery viewer, 20th Century Alcohol And Tobacco Ads

            
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20th Century Alcohol And Tobacco Ads

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  • Regular price $40.00
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    Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

    Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

    Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

    The editor

    Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy and the All American Ads series.

    The authors

    Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

    Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday "Opinion" section, an editor of The New York Times "Week in Review," and a founding editor of The Washington Independent.

    20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads

    Hardcover, 9.4 x 11.9 in., 5.18 lb, 392 pages

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