Interiors Of The 70s
Interiors '70 presents forty notable Italian interiors photographed between 1965 and 1975 by Carla De Benedetti, a true pioneer and master of architectural photography.
Far more than a simple collection of images by an important photographer, Interiors '70 gives a glimpse of a cultural sphere that evolved during the late sixties and early seventies. This was a moment of extraordinary artistic and creative vigor, and a period when the social status of an emerging affluent class was displayed within the walls of private homes. The desire to live in more customized and personalized spaces led to a movement in the field of interior design that focused on research, innovation and creating an impact. Many of the protagonists of interior design (including Franco Albini, Gae Aulenti, Cini Boeri, Joe Colombo, Italo Lupi, Carla Venosta, and Nanda Vigo) also incorporated practical and functional elements based on a new lifestyle that echoed the revolutionary trends of the time.
Carla De Benedetti's dramatically composed photographs offer a unique commentary on these influential interiors. Her special talent lies in her capacity to identify the most significant elements in an environment and her willingness to experiment with different viewpoints and techniques. The resulting images convey the style of each interior with astuteness and an instinct for the designer's intentions. Interiors '70 is also includes an informed introduction by veteran design journalist Giovanni Odoni that sheds light on this important phase of Carla De Benedetti's career and on this undervalued period in the history of interior design.