A good logo can glamorize just about anything.Now available in our popular Klotz format, this sweeping compendium gathersdiverse brand markers from around the worldto explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo acrossevents, fashion, media, music, and retailers.
Featuring work from bothstar names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in thevisuals and philosophy behind brand identity.
Julius Wiedemannstudied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include theIllustration Now!andRecord Coversseries, as well as the infographics collection and books about advertising and visual culture.